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My Experiences with Scarcity Marketing Messages
The Shift to Artificial Scarcity
Appropriate Use of Scarcity Messaging for Digital Products
There are good ways to use scarcity messages for digital products – that reward both you and your customers.
The best way is to add limited time pricing or bonus offers.
- Bonus audio download to go with the ebook
- Discounted pricing on the course if they purchase before a specific date
- 1:1 or small group calls to supplement an on-demand course
- Combine your digital products with a physical component that makes the quantity scarcity easier to swallow. If you’re a health coach selling workout plans, you could bundle the digital workout plans with a high-quality journal and printable workout trackers.
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