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Welcome to part 3 of my 6 part series on marketing resolutions for 2019. Resolution number two is “I resolve to pick my amplification platforms carefully.” Today I’m talking about how to pick amplification platforms – and why you should limit your platforms, especially if you have a small marketing team. Amplification channels are third-party sites where you can share your messages…
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This is an in-depth look at my first marketing resolution for 2019. Check out the whole list! There are a lot of types of marketing out there – content marketing, social media marketing, digital marketing, cause marketing, guerrilla marketing, multi-level marketing… At the core, all of these styles of marketing should be the customer. That’s why I lead with “customer-first…
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While your personal time may be filled with baking cookies and wrapping gifts, you may also be starting to think about some of your resolutions (and goals) for 2019. Today’s kicking off a 6-week series on five marketing resolutions you should make for 2019 – starting with an overview of the resolutions. Each following week, I’ll be doing a deeper…
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When you’re creating content to reach your target customers, there are three main content types you can choose from: Written content (like blogging) Audio content (podcasting) Video content For most of us, we’re more comfortable in one format than the others. But that doesn’t necessarily mean our messages will reach our audience well in that format. So, how do you…
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Marketing is a busy space. Learning about marketing is an industry in and of itself. And it’s virtually impossible for anyone to know everything there is to know about marketing. Its one of the things I love about marketing: there’s always something new to learn. The marketing landscape that existed when I started my marketing career over 15 years ago…
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You only get one chance to make a first impression – right? That’s why we all brush our teeth before we leave the house in the morning or check our hair (and teeth) before we give a big speech. Your welcome series is the first impression that you give a new email subscriber; it sets the tone for your relationship….
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