Marketing made easier - just ask.
When you’re creating content to reach your target customers, there are three main content types you can choose from: Written content (like blogging) Audio content (podcasting) Video content For most of us, we’re more comfortable in one format than the others. But that doesn’t necessarily mean our messages will reach our audience well in that format. So, how do you…
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Marketing is a busy space. Learning about marketing is an industry in and of itself. And it’s virtually impossible for anyone to know everything there is to know about marketing. Its one of the things I love about marketing: there’s always something new to learn. The marketing landscape that existed when I started my marketing career over 15 years ago…
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You only get one chance to make a first impression – right? That’s why we all brush our teeth before we leave the house in the morning or check our hair (and teeth) before we give a big speech. Your welcome series is the first impression that you give a new email subscriber; it sets the tone for your relationship….
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As a new podcaster, I love talking to other podcasters about the lessons they’ve learned. And one of the questions I get the most is how they can make the most of their podcast guests – whether they have a regular interview series or just occasional guests. So, if you’re a podcaster, here are my thoughts on how you can…
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A lovely friend of mine reached out to me with an unusual question. She’s been in business (both brick and mortar and online) for quite a while, so I was really surprised when she said “Out of all the trainings I’ve done, and all the webinars and books I’ve attended, people talk about how important it is to have a…
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I recently received a tongue-in-cheek question about sales follow-ups. While I usually focus on marketing, sales and marketing are so closely related that I didn’t want to skip over this opportunity. The question is “Should I send cookies to prospects with my sales pitch?” My immediate response is – if you’re selling to me, cookies and fruit baskets are always…
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