If you’ve been hanging out here at all, then you probably know that I’m a big advocate for having a…
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5 Things to Do Before You Build Your Website
One of the most important things a business owner can do is build a website for their business. But before…
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Make Marketing Fun Again
This is it – the final resolution of my 6 part series on marketing resolutions for 2019. Resolution number five…
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Should You Send Cookies with Sales Pitches?
I recently received a tongue-in-cheek question about sales follow-ups. While I usually focus on marketing, sales and marketing are so…
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Build a Magnetic About Page
One thing that virtually every website has – no matter what industry, whether promoting an online business or offline –…
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Features vs Benefits
If you’re not an experienced copywriter, it’s really hard to write about what you offer. Whether you’re selling hand-crafted baby…
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