I recently received a tongue-in-cheek question about sales follow-ups. While I usually focus on marketing, sales and marketing are so…
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Build a Magnetic About Page
One thing that virtually every website has – no matter what industry, whether promoting an online business or offline –…
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Features vs Benefits
If you’re not an experienced copywriter, it’s really hard to write about what you offer. Whether you’re selling hand-crafted baby…
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What is an “Authentic Brand”?
Hey Brandi, When I sit down to write for my business, it never quite comes out the way I want….
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