Have you ever been tempted by one of those ads for a premade content bundle? The ones that have messages…
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How (and Why) to Clean Up Your Email List
If you’ve been seeing your email response rates decline, it may be time to clean up your email list and remove inactive subscribers. Get the free checklist!
Bad Lead Magnets
There’s an ugly little habit I’ve seen floating around online… ugly, virtually unusable lead magnets. Example #1: The ‘eBook’ that’s…
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Artificial Scarcity in Marketing Messages
Have you ever seen one of those ads that promotes “only 10 copies left” – just to discover that the…
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The Problem with “Live” Webinars
Webinars have been around for almost 20 years. But in the last few years, a new version of webinars have…
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Stop Using Fear and Blame Tactics in Your Marketing
I’m talking about using fear and blame to drive sales. Fear-based marketing has been around since the days of snake…
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