Build Your Channels Archives ⋆ Hey Brandi

Don’t Purchase Pre-Made Content Bundles ( & What to Do Instead!)

Have you ever been tempted by one of those ads for a premade content bundle? The ones that have messages…
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How (and Why) to Clean Up Your Email List

If you’ve been seeing your email response rates decline, it may be time to clean up your email list and remove inactive subscribers. Get the free checklist!

Bad Lead Magnets

There’s an ugly little habit I’ve seen floating around online… ugly, virtually unusable lead magnets. Example #1: The ‘eBook’ that’s…
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Artificial Scarcity in Marketing Messages

Have you ever seen one of those ads that promotes “only 10 copies left” – just to discover that the…
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The Problem with “Live” Webinars

Webinars have been around for almost 20 years. But in the last few years, a new version of webinars have…
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Stop Using Fear and Blame Tactics in Your Marketing

I’m talking about using fear and blame to drive sales. Fear-based marketing has been around since the days of snake…
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