Build Your Channels Archives ⋆ Hey Brandi

Bad Lead Magnets

There’s an ugly little habit I’ve seen floating around online… ugly, virtually unusable lead magnets. Example #1: The ‘eBook’ that’s…
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Artificial Scarcity in Marketing Messages

Have you ever seen one of those ads that promotes “only 10 copies left” – just to discover that the…
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The Problem with “Live” Webinars

Webinars have been around for almost 20 years. But in the last few years, a new version of webinars have…
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Stop Using Fear and Blame Tactics in Your Marketing

I’m talking about using fear and blame to drive sales. Fear-based marketing has been around since the days of snake…
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Selecting Your Amplification Platforms

Welcome to part 3 of my 6 part series on marketing resolutions for 2019. Resolution number two is “I resolve…
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5 Marketing Resolutions for 2019

While your personal time may be filled with baking cookies and wrapping gifts, you may also be starting to think…
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