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56 Types of Freebies You Can Use to Grow Your List

56 Types of Freebies You Can Use to Grow Your List

What is a freebie?  A freebie, also known as a lead magnet or opt-in is some extra-valuable piece of content…
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Grow Your Email List with Quizzes

Grow Your Email List with Quizzes

Hey you! This post contains affiliate links. That means, if you sign up for one of these services using my…
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Features vs Benefits

Features vs Benefits

If you’re not an experienced copywriter, it’s really hard to write about what you offer. Whether you’re selling hand-crafted baby…
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Stop Assuming You Know What Your Customers Want

Stop Assuming You Know What Your Customers Want

Do you know what your customers want? “Of course,” you’re thinking. How do you know? Their buying behavior? The links…
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How do I identify customer pain points?

How do I identify customer pain points?

Hey Brandi, How do I identify my customer’s pain points? Woah – this is a GREAT question. I’m so glad…
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What is an Ideal Customer Profile (ICP)?

What is an Ideal Customer Profile (ICP)?

Hey Brandi, What is an ideal customer profile? I’ve heard about it in both sales and marketing. Do I need…
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