What is a freebie? A freebie, also known as a lead magnet or opt-in is some extra-valuable piece of content…
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Grow Your Email List with Quizzes
One of the foundations of a solid marketing strategy is your email list. It’s not subject to the crazy algorithm…
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Features vs Benefits
If you’re not an experienced copywriter, it’s really hard to write about what you offer. Whether you’re selling hand-crafted baby…
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Stop Assuming You Know What Your Customers Want
Do you know what your customers want? “Of course,” you’re thinking. How do you know? Their buying behavior? The links…
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How do I identify customer pain points?
Hey Brandi,How do I identify my customer’s pain points? Woah – this is a GREAT question. I’m so glad that…
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What is an Ideal Customer Profile (ICP)?
Hey Brandi, What is an ideal customer profile? I’ve heard about it in both sales and marketing. Do I need…
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