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What is a Welcome Series?
A welcome series is the first few emails you send a new subscriber to your list before you start sending them your regular newsletters. Your welcome series will often be 3-7 emails long. The number of emails you send, and how long you wait between them will depend on your customer behavior and how often you’re sending your regular newsletters. If you have a long sales cycle or infrequent newsletters, then you’ll need a longer welcome series.
Introduce people to your brand
Deliver your incentive (if you had one)
Give new subscribers quick wins
Introduce them to how they can give you money
Learn more about your subscribers
Creating Your Welcome Series
Welcome Series Message 1
Welcome Series Message 2
Welcome Series Message 3
The final email in your welcome series will go out 24-48 hours after email two. With this email, we want to get more information about your subscribers. Ask a question and give a couple of links for someone to answer – then when they click on the link, your email service provider can tag (or label) the subscriber with their preference. You can use this to segment your subscribers to send them special offers – plus you’ll learn a lot about who your subscribers are and what they need. That’s also a good time to help people go a bit deeper with you and your content, so include links to 3-5 of your favorite pieces, whether they’re from your podcast, video series, or your blog.
Welcome Series Message 4
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