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This is it – the final resolution of my 6 part series on marketing resolutions for 2019. Resolution number five is “I resolve to make marketing fun again.”
While this is the last resolution of the series, it’s also my favorite! Marketing shouldn’t be all spreadsheets and stress and dread. While we can’t all sit back and sip scotch in our suits like Mad Men, we can have some fun with it!
Here are some ways I’ve found to make marketing fun again:
- Test a new platform (or a new feature on an existing platform)! Yes, I know I’m the person who literally wrote the book on narrowing your focus to two platforms. But that doesn’t mean you can’t try something new once in a while! I’m going to be playing with Instagram stories later in January!
- Write new ad copy or design new graphics. If you’re normally very direct, try something a little funny. Try reversing your colors and using a secondary color from your brand as the primary on a few ads.
- Create a collaboration. Whether you’re a business of one or in a department of dozens of other marketers, collaborating with other people sparks new ideas and can build new friendships.
- Trade marketing efforts with a friend. Instead of collaborating to build a new product or offer, write for each other. Even if it’s as simple as a couple of social media posts, you’ll have fun thinking about their business, and what they create for you could spark some new ideas to get your creative juices.
- Ask your customers. Some of the best marketing is not created by the company, but by the customers. Run a campaign to collect user-generated content, including testimonials, before and after photos – or whatever makes sense for your business! Not only is this fun, but it also helps remind you why you love your product.
- Run a giveaway or sweepstakes. Nothing drives engagement like a giveaway. And it’s fun once in a while to be talking about something FREE with no (or very few) strings attached.
I’d love to hear how you’re making marketing fun for yourself this year – or any other marketing resolutions you made for 2019! Let me know in the comments.
[…] I resolve to make my marketing fun again. While all of the previous resolutions are important, this one may be my favorite. A lot of marketing is hard work. Figuring out what platforms you should use to reach your target customers, learning what all the data you get about your business means, not to mention actually creating your product, special offers and content to use in your marketing – it can be exhausting. (Trust me, after working in corporate marketing for 15 years, I could have been Rip Van Winkle.) But while it’s hard work – you have the chance to make it fun as well. Do the things you’re curious about. Take risks. Try out new headlines and new content formats. Do a live video or reach out for a collaboration. if you’re having fun, your customers will notice! […]